Cynthia Aïssy ADÉDIRAN, is a graduate in marketing and communications. She has a great passion for fruits and vegetables.
As a big fan of soft drinks, Cynthia used to drink them a lot and barely consumed water. At some point in time she was faced with some health issues and with the help of a dietician, she started to change her eating habits, which included more natural juices and water. During that time, she travelled to Benin, where she discovered the franchise “FRUITIZZ”, which is a bar specialized in natural fruit juice cocktails. Cynthia was so impressed with the concept that she decided to leave her job and start the franchise in Cote d’Ivoire, together with her husband.
“If I refer a bit to my experience, I would say that we need a big part of resilience, we have to love what we do. Because I think that if we decide to start a business just because we want to make money, it does not work,” says Cynthia.