Branded as “The first youth in agribusiness web TV in Africa”, Agribusiness TV has the following features which makes it unique in its kind.
First web TV on youth in agribusiness in Africa
Given the importance of the issue of bringing youth back to agriculture, the web TV is focused on bringing stories on youth in agriculture into the limelight, making it the first web TV dedicated to youth and agribusiness in Africa. Each video highlights the story of a young entrepreneur who is engaged in any segment of the agricultural value-chain (crop or livestock production, processing, value-addition, marketing, ICT, services etc.). All content is available in English and French, which are the main languages in most African countries.
Conceived for mobile phones
Keeping in mind that the primary target of Agribusiness TV is African youth who are connected to the Internet, Agribusiness TV has been conceived for mobile phones. The web TV can be accessed on mobile phones and tablets by downloading its mobile application, available (for free) on App Store and Google Play.
In addition, since young people have a strong presence on social networks, Agribusiness TV also has a Facebook page, Twitter account, LinkedIn page and Instagram, whereby the videos produced are disseminated. The statistics from Facebook for example indicate that over 80% of the fans access the content of Agribusiness TV via mobile phones, which validates the idea that youth in Africa have access to the Internet mainly through their mobile phones.
Video content and quality
When Agribusiness TV was being conceived, its editorial line was developed by a team of professional journalists and media experts, and it was decided that in order to keep the originality of the context, the story of the young entrepreneur being featured will be told by himself/herself, without the voice or intervention of the journalist. In addition to that, videos on Agribusiness TV are produced by professional journalists in high definition, and mounted by a professional editor to ensure quality of the content.
Vibrant network and audience
When Agribusiness TV was started, Facebook was one of the major channels to target a youth audience for the videos and it was planned that in the first year of the project, the web TV should have at least 5,000 fans. The results however, were unexpected. A year after the project launch, the Facebook page of Agribusiness TV had over 138,000 fans, showing the interest that people have in the web TV. In addition to that, the mobile applications have had over 5,200 downloads and in May 2017, the videos published had over 2.5 million views.
Feedback from audience
On the other hand, feedback received from the young entrepreneurs featured on the web TV, and also from the audience are positive. The young entrepreneurs who have been showcased on the web TV got a lot of visibility, which contributed to them getting opportunities such as networking, participating in policy debates, or getting contracts.
“Being featured on Agribusiness TV is first of all a recognition for the work that we are doing as entrepreneurs and it motivates us to do even more. Then, there are other benefits, especially networking, from which I have gained a lot”, said Richard Moné, a young entrepreneur from Burkina Faso featured on Agribusiness TV.
- Winner of the WSIS project prize 2017 in the media category (June 2017) by the International Telecommunications Union (ITU)
- First Prize of innovation in media sector (April 2017) by the International Organisation of Francophonie, Reporters Without Borders and Radio France International
- Winner of Afrique Innovation Entrepreneurs (December 2016) organized by Canal France International
- Best web TV at Africa Web Festival (December 2016).