“In fact, the problem wasn’t production. It was marketing, which was causing us difficulties,” says Sayouba Sawadogo, agripreneur of the iDEAL Burkina project.
One of the difficulties encountered by agricultural entrepreneurs is the marketing of their produce. To overcome this problem, the iDEAL project gives these entrepreneurs the opportunity to strengthen their capacities in digital marketing.
Thanks to this training, Sayouba produces in large quantities without worrying about sales.